KUSH AND SHRUTI AGARWAL, The Husband Wife Duo Designers Of The Brand Devii Are One Of The Most Popular Designers Based In Kolkata And Most Influential Personality In Kolkata Society.
THEY ARE known for THEIR DESIGN storytelling and glamorized intricate craftsmanship. Born AND Brought UP IN KOLKATA, THE COUPLE’S journey to this SUCCESS has been one of a kind from their inherent fascination for clothes, glamour and styling to creating a niche for themselves in the fashion industry in the country, Kush and Shruti an inimitable path to success.
As self-taught designers, the duo’s career started with a 70 sqft Kolkata -based room and thus the struggle began. They introduced ‘styling’ in casual wear and brought in Kolkata for the first time the concept of affordable, value for money designer wear catering to the spread out middle class community over India, a visionary involved in not just creating the clothes but developing the character and working on every part of the look.
Their ability to envision and create a value for money designer garment created with the forever famous Kolkata Karigari soon got him much recognition. The Duo marked their first milestone in the Designer Wear segment by starting their first wholesale store in a short span of 3 months.
The tireless efforts of the couple received widespread recognition and they soon became one of the leading designers manufactures and WHOLESALERS OF Designer Salwar Kameez from Kolkata supplying to more than 500 counters across India under the name of Vividha.
Having struck the crucial balance between styling, designing, and effective pricing Kush and Shruti launched their new wholesale format Fashion Fabs in 2008. Over the years the brand has created a niche for it itself and crafted a successful journey that spans over 6 years.
Receiving and overwhelming response all across India, the Duo went full strength into expansions. With unheard support of a team of professionals working round the clock to create the finest garment and equipped with a mammoth army of skilled karigars the Duo added Designer Lehengas to their forte in 2011 followed by sarees in 2013.
The Retail store DEVI FASHIONS by the couple opened its doors to public in February 2013 and received a fantastic response.
January 2014 the couple launched the Couture Range of Garments for the Rich and the famous, the crème de la crème of our society under the Devii Royale Collection, as well as ventured into the foreign markets with their exports firm.
The designers have one of its kind manufacturing setup in Kolkata. Mammoth state of the art manufacturing units equipped with the latest machines and tools in different parts of the city. An army of skilled karigars are provided latest equipment to carry out their work and trained to create the finest Garments. A lot of effort is given to working environment and upkeep of the manufacturing units of the Designers.
Devii aims at creating affordable and wearable FASHION for the DIVA, the common women/ girl - a student, housewife, professional a normal middle class society female of today.
We believe that not many in India can afford "fashion" so our "MISSION" is to create beautiful garments keeping in mind these beautiful DIVA's of our society, keeping in mind their needs and budget, dressing them to look their best with a wardrobe fit for the common queen.
Our customers can choose from a vast and varied range of silhouettes to suit their tastes, sizes, budgets and needs, be it casuals, semi-formals, formals, party wear, wedding ensembles anything and everything.
Creating the magic of designer masterpieces you dream of wearing.
Led by husband wife duo Kush and Shruti the ensembles are a result of dedicated hard work and round the clock efforts of an army of trained personnel always on their toes in the production house weaving magic in their productions and an equally strong team of efficient personnel in the store at your service working with all their hearts to help you choose YOUR ENSEMBLE.
Every Garment manufactured in our firm goes through strict quality standards ensuring that the best possible product is delivered to our customers.
Our Aim is to create the largest consumer base in ethnic wear across in India.